Together with the President’s Office and the Vice Ministry of Water and Seas, this campaign was launched to remind Costa Ricans that we are all sea because it runs through our veins, makes the territory of our country larger, and provides us with multiple benefits, and that is why we must take care of it and enjoy it responsibly. The campaign included informative publications and contests on social networks, photographic exhibitions in different locations, radio spots, publicity spots on national television stations, the participation of well-known influencers to promote the campaign, activations and support of sports organizations related to the sea.